Marketing Sites & Conversion
A website that looks good is the bare minimum. We build the ones that pay for themselves.
Most agencies deliver design. We deliver pipeline. Critonyx builds marketing sites for founders and operators who need the site to do real commercial work: capture qualified leads, qualify them automatically, and feed the sales team people who are already ready to buy.
The problem
Most marketing sites are decorations. Not engines.
You hired a designer. The site looks beautiful. The launch was celebrated. Six months later, you check the analytics, and the bounce rate is high, the conversion rate is rounding to zero, and the sales team is still complaining that they don't have enough leads.
Nobody got fired. The site looks great. But it isn't producing anything.
That's the silent failure mode of most marketing sites: they're built to satisfy the people who made them, not the people who were supposed to use them. They get critiqued on aesthetics in design reviews and never on outcomes in board meetings.
Our commitments
Three commitments. Most web agencies won't make them.
We design backwards from the lead.
Most sites are designed forwards: hero, about, services, contact. We design backwards, starting from what a qualified lead in your CRM looks like, then engineering every page, headline, and form field to produce more of that.
We treat copy as the infrastructure.
The single biggest reason marketing sites underperform is bad writing. Strategy and writing happen together, before the design starts, because no amount of beautiful UI can rescue a sentence that says nothing.
We instrument the site to learn.
We ship with conversion tracking, scroll depth, heatmapping, and event tagging built in, and we tune the site post-launch based on what the data shows. Most agencies hand over and walk away. We hand over and stay.
What we build
What we actually build
Founder-led brand sites that close enterprise deals
When the buyer is sophisticated, the cycle is long, and the site is the silent salesperson that runs while you sleep.
High-intent landing pages for paid campaigns
When the cost of a click is rising and your conversion rate is the only thing that decides whether the campaign returns.
Multi-page conversion architectures for B2B SaaS
Feature pages, pricing pages, comparison pages, case studies, and integrations — built so each page does its job in the buyer's journey.
Sales-enablement microsites
A dedicated, password-protected mini-site for a specific account, with their problem named and your fit demonstrated. The asset that closes the last stretch of enterprise deals.
Conversion-rate rebuilds for sites that underperform
We audit the funnel, identify the friction, rewrite the copy, redesign the high-leverage pages, and re-tune the forms.
Before we build
The Conversion Call
A 30-minute call. You bring the current site URL and your conversion goals. We come prepared, having already screen-captured your site, read the copy, and run a basic funnel analysis before we get on the call. Within 48 hours, you receive a written page-by-page memo with three things changeable today and one thing changeable strategically.
You walk out with
- The three messaging friction points costing you the most pipeline
- Specific copy rewrites for your hero and primary call to action
- A rewrite-vs-redesign-vs-rebuild recommendation
- Permission to never speak to us again if the answer is to keep what you have
Proof
“They rewrote three pages and our inbound qualified leads doubled the next quarter. Same traffic. Different site.”
Founder, B2B SaaS
Read the case studyThe process
What happens after you reach out
Conversion Call
Thirty minutes, with a written memo delivered within 48 hours.
Strategy & messaging
If we're building, we start with positioning and copy, not design.
Design & build
Most sites go live in 4 to 8 weeks. Larger conversion architectures in 8 to 12.
Optimize & partner
A launched site is the starting line, not the finish.
The best marketing site you can buy is the one that closes deals while you sleep.
If your current site looks fine but isn't producing, or you're about to spend serious money on a redesign and want to know whether it'll actually move pipeline, that's the conversation we want. Thirty minutes. No deck, no pitch.
Start the conversation
Ready to ship?
If you're a founder or operator building something serious, and you're tired of hourly billing, slow timelines, and partners who don't understand your business. Let's talk.
Prefer email? Write to us directly at info@critonyx.com